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Retail Pulse is a comprehensive, 12-page interactive business intelligence solution built from scratch in Power BI. Designed to analyze a robust dataset of over 100,000 retail transaction records, this project transforms raw operational data into actionable strategic insights for executive decision-making.
The dashboards maintain a strict, professional visual hierarchy—utilizing a dark-themed canvas, strict conditional color logic (Green for Revenue, Blue for Profit), and dynamic cross-filtering to allow users to isolate performance by region, time, product, and customer cohort.
🛠️ Tech Stack & Tools
Data Visualization & BI: Power BI
Data Transformation: Power Query
Calculations & Measures: DAX (Data Analysis Expressions)
Complementary Skills: Python, SQL (Data Extraction & Validation)
📈 Key Dashboards & Features
Executive Summary: High-level overview of total business health (₹2.51B Total Revenue, 100K Total Customers).
Sales & Trend Analysis: Multi-year revenue growth tracking and seasonal peak identification.
Product Performance: Profitability mapping to isolate core revenue-driving inventory (e.g., Beds & Refrigerators).
Customer Analytics: High-value segmentation and geographic performance mapping across India.
Inventory Risk: Supply chain vulnerability tracking to identify high flight-risk stockouts.
Master Interactive Filter: A dedicated control panel allowing global cross-filtering across all 12 pages via Sync Slicers.
💡 Business Insights Generated
Customer Retention: Identified a 100% repeat customer rate, alongside a strict 90-day churn risk threshold.
Profit Efficiency: While May generates the highest gross volume, July yields the highest net profit margin due to optimized product mixes.
Regional Equality: Proven market penetration with revenue split almost evenly across Tier 1, Tier 2, and Village demographics.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Monochrome approach looks amazing!
Designed a smarter way to understand complex energy networks.
A UX/UI and product design exploration for Adani Electricity, bringing network mapping, infrastructure data, alerts and analytics into a clearer experience across mobile and web.
A project focused on enterprise UX, data visualization and scalable product thinking.
Open to product design collaborations and long-term design partnerships.
What if your online store could market itself? 🤖
I’ve been building an AI-powered social media automation platform that turns ecommerce products into ready-to-publish marketing content.
The workflow can:
→ Connect to an ecommerce store
→ Sync products automatically
→ Generate social media content with AI
→ Create product-focused visuals
→ Prepare posts/stories for social platforms
→ Schedule and publish content
→ Keep product marketing running with minimal manual work
The bigger idea isn’t just “AI-generated posts.”
It’s building an automated marketing workflow around the actual products in your store.
This is the kind of automation I enjoy building: connecting APIs, AI agents, ecommerce systems, content generation, and social platforms into one practical workflow.
If you're running an ecommerce business and still creating every product post manually, there’s probably a lot that can be automated.
#AIAutomation #Ecommerce #AI #MarketingAutomation #SaaS #Automation #Contra
Love this autonomous workflow! Clean execution and super practical.