☕ Brew & Bloom — Premium Corporate Brand Identity System
This design system is anchored by three core visual assets, sequenced to provide a full understanding of the brand's aesthetics and real-world application:
1. The Identity System Overview: This image serves as the primary technical overview, displaying the full front design and the detailed back layout. It is the best resource for viewing the typography grid and the asymmetrical information hierarchy.
2. Contextual Lifestyle Mockup (Primary): A top-down presentation showing the main brand card angled next to a fresh, amber-glass tray of frothed espresso. This merges digital vector art with the tactile product.
3. Contextual Lifestyle Mockup (Detail View): A similar top-down presentation, but focusing on the reverse contact side of the card. This validates the hierarchy of information (phone, email, global address) in a real-world setting.
Rectraa helps sales teams extract, classify and organize leads collected through WhatsApp. I designed and developed its marketing website to explain the product clearly, demonstrate its workflow and encourage visitors to try it.
Project information:
Role: Website Designer & Framer Developer
Scope: Website strategy, UI design, responsive design and development
Tools: Figma and Framer
Deliverable: Responsive SaaS marketing website