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A bold and inviting coffee social media design, featuring a rich, oversized cup with a warm, premium café atmosphere.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Building a visual world across four iconic brands. 🥤
A look at my social media and visual identity work for PepsiCo Congo, spanning Pepsi, Mirinda, Sting and Aquafina.
The project explored distinct visual directions for each brand while keeping the overall campaign system cohesive — from social media creatives to the Dance Like Congo event identity.
What I worked on:
— Social media design
— Campaign visuals
— Event logo & visual identity
— Art direction
More of my branding, packaging and social design work on my profile.
Four owned brands under one campaign system is the hardest version of that brief — the parent wants family resemblance and every brand manager wants separation, and those two pull in opposite directions. Looking at these, what did you hold constant across all four: the grid, the type, or just the energy?
nts):
Scoopi 🍦 – The Happiest Ice Cream Brand!
I created Scoopi – a playful & dreamy ice cream brand that smiles back at you!
Concept: The double oo are sparkling eyes with lashes, a cheeky smile with tongue out, and the dot of the i is a mini ice cream cone! The logo itself is happy!
Palette: Sky Blue #A6D9F2, Deep Purple #4B2E7A, Lavender, Waffle Beige & Cream – soft, sweet & super Instagrammable.
Designed in Figma from scratch – logo, cart mockup, flavors chart & packaging.
Scoopi is not just ice cream, it's a moment of joy!
If you want a design like this, DM me
The cone replacing the tittle on the i is the bit that has to carry the whole idea once this shrinks to a cup lid or a scoop tag — the eyes and smile will close up long before it does. Did you draw a reduced mark for those sizes, or does the full wordmark go everywhere?