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Brand identity design for Cookie Carousel, a bakery brand. The goal was to create a warm, playful identity that feels inviting and memorable while standing out in a competitive food and beverage market. Deliverables included the primary logo on transparent background, branded mockups, and social media assets ready for use.
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nobody asked for a cycling brand that looks like a decommissioned aerospace catalog.
built one anyway.
LATRO° case study is live.
Incredible!
I haven't posted here in a little while.
I forgot how great this place is for design threads and inspiration.
I wanted to share the logo mark I've recently done for my design studio (DesignOps Studio).
I've decided to go with a mark for the brand. I wanted something that reflects the process of building design systems.
- You start here
- You iterate
- Then you end there.
The skincare industry has a trust problem.
89% of skincare brands look identical online.
Generic white backgrounds.
Vague promises like "better skin."
Zero personality.
A skincare brand came to me with this exact problem:
"We have great products. But our website looks like everyone else's."
The challenge:
→ Stand out in a saturated market
→ Appeal to different customer segments
→ Build immediate trust
→ Convert browsers to buyers
The solution:
Instead of ONE generic design, we created FOUR brand personalities:
Version 1 (Blue): Clean, clinical trust
Version 2 (Coral): Warm, nurturing care
Version 3 (Green): Natural, ingredient-focused
Version 4 (Yellow): Energetic, lifestyle-driven
Same brand. Different emotional triggers.
Why this works:
Your audience isn't one person.
Your website shouldn't speak to just one mood.
Some customers want clinical trust.
Some want warm connection.
Some want natural ingredients.
Some want lifestyle energy.
The result:
A/B testing showed Version 2 (coral) converted 3.4x better for their core audience.
But they kept all 4 variations live for different campaigns.
The lesson for skincare/wellness brands:
Stop trying to be everything in one design.
Create multiple brand expressions.
Test which resonates.
Double down on what converts.
Built in Framer for fast iteration.
Swipe to see all 4 variations →
Is your brand stuck looking like everyone else?
Comment "BRAND" - I'll send you the differentiation framework.
i love variant 1 tho.
blend well with the product
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