I created two distinct skincare website concepts, each shaped around a different target market, brand personality, and visual direction with aesthetic cohesiveness.
-The left concept uses bold pastel pinks, playful bubbles, and energetic visuals to create a fun, approachable, youthful skincare experience.
-The right concept takes a more elegant, refined approach with olive green tones, conveying natural beauty, sophistication, trust, and a more premium skincare identity.-
-Both concepts demonstrate how visual design can communicate a brand’s personality and appeal to different audiences while keeping the user experience clear and purposeful.-