Project Description BTC.US is a Web3 identity and decentralized domain registration platform built on the Bitcoin network. The redesign tackled high-friction onboarding barriers, complex multi-step wallet handshakes, and confusing checkout interfaces. By introducing intuitive search directories, Lightning Address support, and clean checkout states, the platform turned an intimidating crypto process into an effortless, transparent domain purchasing experience.

Overview A decentralized domain registrar on Bitcoin suffered from complex wallet handshakes and fragmented checkout flows that hindered mainstream conversion.

Objective Simplify domain lookups, streamline transaction confirmation states, and modernize the user interface to make Web3 identity accessible on all devices.

Action Designed real-time domain availability search feeds, mapped clear Lightning Address payment options, removed technical jargon, and optimized mobile layouts.

Results Transformed multi-step blockchain transactions into an intuitive purchasing funnel, delivering an accessible Web3 domain shopping experience for non-technical users.