One thing I’ve really enjoyed about working with AI is how much faster an idea can go from a simple thought to an actual piece of content.
Lately, I’ve been using AI to create video ads from start to finish, including the concept, script, creative direction, visuals, image and video generation, voiceover, and editing.
I’m still learning and experimenting with new AI tools every day, but the goal stays the same: use AI to make the creative process faster without losing the human side of the idea and storytelling.
If you’re building an app, product, or brand and have an idea you’d like to turn into a video, I’d be happy to chat and see what we can create.
AI can build a page quickly. Keeping it recognizably yours is the harder part.
Vercel is testing a simple idea: give AI clear design guidance before it starts—not just colors and fonts, but the decisions that make a brand feel consistent.
The bigger lesson applies to any business: AI works better when your taste is documented instead of trapped in someone’s head.
A clear creative guide turns “make something nice” into repeatable decisions—and makes faster work feel less generic.
If an AI had to represent your brand tomorrow, what rule would you teach it first?