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AI can build a page quickly. Keeping it recognizably yours is the harder part.
Vercel is testing a simple idea: give AI clear design guidance before it starts—not just colors and fonts, but the decisions that make a brand feel consistent.
The bigger lesson applies to any business: AI works better when your taste is documented instead of trapped in someone’s head.
A clear creative guide turns “make something nice” into repeatable decisions—and makes faster work feel less generic.
If an AI had to represent your brand tomorrow, what rule would you teach it first?
How do you document taste for AI, is it strict design tokens or rules on visual restraint?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
Vetti brand identity is out.
Smart health collar for dogs. The brief: make it feel like something you'd hand a life to. Not a gadget. Not a clinic.
Worked under @Daniel G Bright and @Bright Studios — they built the strategy, I built the system.
Trail mark. Roobert. #FF4E06. One typeface, two weights, no exceptions.
The emotion comes from the animal. The information comes from the technology.
Clean design 😍
I created Menmi a while ago as a brand mascot for a ramen bar, and it quickly became a client favorite. Eventually, I archived the project from my public showcase.
Recently, while scrolling through Pinterest, I stumbled upon a logo design with a remarkably similar character concept the same spiky hair silhouette, face shape, and ramen element! Seeing that was an instant sign that this concept still resonates and holds great creative value.
I’m unarchiving Menmi to give this character a second life in my portfolio. Never let your solid work hide in the dark just because time has passed!
How do you handle your older, hidden designs when you see similar trends popping up?
Beautiful work 😍
