The Pedro submark builds on screen — the blue rectangle slides in from the left as the dark circular "p" fades into place, with the purple gradient slash sweeping across the background in a smooth diagonal motion. The animation ends with a clean hold on the full mark, confident and still.
An exploration of experimental graphic design, sculptural form, and architectural minimalism.
PAPER MONOLITH transforms the delicate nature of paper into a monumental visual statement. Inspired by origami geometry and contemporary architecture, this concept combines intricate folded structures, sophisticated typography, and refined editorial composition.
Created for 1286 CRAFT, the project explores the contrast between softness and strength through ivory-toned sculptural forms, realistic CGI aesthetics, precise geometric detailing, and a minimalist Swiss-inspired design approach.
The accompanying cinematic motion design brings the composition to life through subtle unfolding movements, atmospheric lighting, and elegant visual storytelling.
Creative Direction: Experimental Graphic Design, 3D Art Direction, Editorial Typography, Conceptual Design, Architectural Visualization, AI-Assisted Visual Design, and Cinematic Motion Design.