So I have started a new concept brand, It's called Sokrahtikey Aplohtita. Sokrahtikey Aplohtita is a kitchen minimalistic tech brand, it's brand identity has a lot of simplicity philosophy, basically the name translates to Socratic simplicity in Greek, which is written in simplified Greek script as "Σωκρατικη απλοτητα", transliterated to "sokratiki aplohtita", I purposefully changed the way of spelling the name name after making a lot of linguistic diagrams in my notebook (which i will be taking a picture of and put in behind the scenes work), I changed it's because of a lot of pronunciation softening reasons, and to add some metaphors which I will also give the diagrams of in the behind-the-scenes notebook pages, and until now, I made the primary and secondary logo. The primary logo (left): has only Sokrahtikey, and it is a text only logo for more simplicity to follow the simple philosophy of this concept kitchen tech brand, the y loops back just before the k to make the word key underlined and to act as the 'key' back to sokrahti (as the Socratic key). The secondary logo (right): I made a similar Sokrahtikey but with aplohtita attached to the y instead, where the y attaches and makes a line above aplohtita (the word meaning simplicity) to communicate "the key to simplicity is control, and we have that key" and "you will get Socratic simplicity through our brand, our brand is the key to Socratic simplicity" where 'key' is the only thing standing between Socratic and Simplicity , I also conveyed the identity of this brand into a lot of quotes like this, which will also be shown in the behind-the-scenes. I will give more typography details when I post the brand's full identity, of course, it's still a work in progress.