Cosmetologist Landing Page (New York, USA) Client: Private Specialist Role: Design & Development Date: March 2025 Stack: Figma, WordPress, JavaScript

Task

Create a landing page for a cosmetologist focused on generating leads and simplifying the booking process. Key requirements: video hero section, quick contact access, service selection with prepayment, and testimonials.

What Was Done

Video Hero Section Implemented a video background on the first screen to immediately showcase the atmosphere and service quality.

Quick Contact Access Added fixed social media links on the right side, allowing users to get in touch in one click.

Booking & Prepayment Built a service selection system with the ability to submit a request and make a prepayment, reducing low-quality leads.

Development Developed the site on WordPress and used JavaScript for smooth interactions and improved UX.

Testimonials Added a testimonials section to increase trust and credibility.

Result

— Landing page optimized for lead generation — Simplified user journey to booking — Increased trust and engagement — Ready-to-use client acquisition system