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Copywriter for an ad explaining the hugely popular game Taco vs Burrito (over 1 million copies sold) and its expansion pack, Tokyo vs Burrito.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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I created this AI-powered commercial concept for a date almond milk chocolate product, combining rich product visuals with a warm, premium advertising aesthetic. The goal was to present the chocolate as an indulgent yet modern product while creating a visually appealing commercial experience.
The creative direction focused on showcasing the product through cinematic, food-focused scenes that highlight its packaging, texture, ingredients, and overall presentation. I used AI-powered creative techniques to develop the visual scenes and bring the product concept to life in a polished and engaging way.
The video was designed with short-form advertising in mind, making it suitable for social media platforms, digital campaigns, and promotional content. I focused on visual storytelling, product placement, smooth transitions, and an attention-grabbing commercial style that keeps the product at the center of the story.
This project demonstrates my ability to develop AI-generated advertising concepts for food and beverage products and transform a simple product idea into polished, brand-focused commercial content.
Most motion designers write scripts that sound good.
Then they try to animate them.
That’s backwards.
I write scripts for the animation first — and it completely changes how the video comes together.
Here’s my process 🧵
5/5 — End with the outcome
Don’t finish by repeating the features.
Show me what changes for the user.
Problem → Solution → Feature → Outcome → CTA
Then ask:
“Can I actually animate this?”
If not, the script isn’t finished.
Why AI Is Still Unreliable ...
(and will probably remain like that)
Many today fear losing their jobs and businesses because of the rise of artificial intelligence. This is, of course, a justified fear that many people have. A machine that can generate long pieces of text in minutes, that can create incredible images and videos, that can generate code and translate discourses in over 150 languages.
Who hasn't thought of the possibility of AI replacing many of us, i.e., taking our jobs?
But there is a real-life example that shows why AI is unreliable and why humans will always be needed, even with the dawn of such interesting technology.
When AI Decieves Hundreds of People
A couple of days ago, hundreds of people landed in the city of Jurilovca, in Southeast Romania. There, many believe, was an annual fish festival, where people could listen to good music, drink wine, and, of course, eat fish.
However, things turn out completely wrong. There was no festival in this city, and nobody had ever planned for one in this city. The mayor did not know about it, not even the town's drunk.
So how did we end in such a situation?
The Failure of AI
The people who arrived in the city of Jurilovca were taken there by various travelling agencies. These agencies got the information that a fish festival would be held in the city from ChatGPT.
Yes, because ChatGPT told them that there will be a fish festival in that city, and many of these professionals in the tourism industry organized trips there without even verifying whether the information is correct or not. In other words, they entrusted ChatGPT, an LLM.
The Moral of the Story
ChatGPT is only a tool that can help you speed up certain tasks and be a helpful companion in research. However, it can never replace a human. Just like some people were fooled about a so-called fish festival in a small Romanian city, others might
- get pieces of code full of errors
- receive bad translations from one language to another
- craft articles full of misinformation and nonsense
- make plans that don't rise to the expectations
No matter how you put it, it is never a good idea to put your trust in AI blindly and completely.
