SATORI MIDI Brand Architecture & Debut Collection: Guaiac Blossom, RTW 01 Role: Brand Designer, Brand Strategist, Logo Designer, Creative Director, Copywriter

Satori Midi is a self-initiated brand concept, Scope of Work Brand naming and architecture defined the philosophy behind Satori Midi before any garment existed, setting the Japanese and Mediterranean duality as the frame every later decision had to answer to. Visual identity and logo design translated that philosophy into a single calligraphic mark built on shodō brushwork, paired with a quiet serif wordmark that keeps Paris present without competing with the mark itself. Creative direction carried that same restraint into the campaign, choosing flat, noon-hour lighting deliberately to keep the image language honest to the brand's thesis rather than reaching for more dramatic studio lighting. Campaign image and video production, along with brand copywriting, extended the identity into every customer facing touchpoint, keeping tone and visual language consistent from garment to image to word.

Guaiac Blossom, Summer Ready to Wear Collection 01, is currently in mockup development.