Aise is a conceptual skincare brand built around a simple premise: wellness should simplify your life, not add to it. Inspired by growing consumer overwhelm and decision fatigue, I developed a reduction-led brand strategy and visual identity that transforms minimalism into a functional system rather than a stylistic trend. Through restrained typography, intentional spacing, refined packaging, and clear product architecture, the brand is designed to reduce cognitive load and make skincare feel calm, intuitive, and effortless.

Love how restrained the packaging feels, that wordmark on the outer box doing double duty as texture is a nice touch. Did you test other color combos before landing on the pink and sage, or was that pairing there from the start?

Honey Power is a short AI-animated story about how true strength can sometimes be found in the most unexpected places.

The idea behind the project is simple: natural honey often loses its familiar “perfect” glossy appearance when it crystallizes, but it still preserves its natural qualities. Instead of presenting honey only as a beautiful advertising product, I wanted to tell a small story about its true value.

In this project, I combined AI-generated visuals with original storyboarding and careful editing to bring to life characters that make you want to smile.

Welcome to Honey Power — a place where honey brings not only sweetness, but also confidence with every step.

While creating Honey Power, I wanted to move away from the “perfect” digital image and create something more tangible, lively, and a little bit playful. My goal was to tell a story that doesn’t just look beautiful, but also brings a smile and makes you want to peek through that little window yourself.

Toolset:

Assets & Inspiration: @envato (music, sound effects, references).

Visuals: ImageGen, VideoGen (animation and visual style).

Polishing: Topaz Photo AI, Photoshop (detailing and cleanup).

Audio/Voice: MusicGen, VoiceGen.

Assembly: DaVinci Resolve.

I hope this little story adds a little sweetness and energy to your day!

The crystallized honey metaphor gives the story a surprisingly grounded emotional core. Which scene best communicates the idea that imperfect appearance can still hold real strength?