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Design that ships in days, not months 👀
Web UI, mobile apps, social and ad visuals. Clear interfaces that make the next step obvious.
Open to new projects. What are you building?
Making the next step obvious is a useful goal. How do you check that before shipping?
Great question, I keep it simple:
I show the screen to someone for 5 seconds and ask what they'd click. Then I look at it in greyscale, because if the main button only stands out thanks to color, it isn't really standing out. And I always watch 2–3 people try one real task before...
I usually look at it from a motion perspective: can I guide the viewer’s attention to the right action without adding too many highlights or explanations?
If the flow still feels clear with minimal animation, the interface is usually doing its job well. I like your 5-second test though, it’s a smart and simple check.
I agree with you, it's all about user experience, the easier the better.
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