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Why your SaaS landing page isn’t converting.
Most early-stage SaaS products don’t have a design problem - they have a positioning problem.
I found this open-source AI tool with strong technical value, but its hero didn’t clearly show:
- who it’s for
- what makes it different
- why I should trust it
The headline was generic. Both CTAs had equal weight. No trust signals for new visitors.
So I made a minimal hero refinement:
- Clarified the value (control + own LLM keys)
- Reworked hierarchy
- Prioritized the main CTA
- Removed header noise
- Added trust bullets (free, no credit card, open source)
Small structural changes clearer message stronger first impression higher conversion potential.
Good SaaS design isn’t about looking better. It’s about making the value obvious in 5 seconds.
Love it!!
Thanks, mate🙌
The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
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Just wrapped a new branding project ⚡
DealDesk helps companies negotiate smarter SaaS dealswith a strong premise - “Every vendor has a Deal Desk. Buyers should too.”
The challenge? They needed to look premium enough for C-suite trust but modern enough to stand out. Go too corporate and you're just another boring procurement firm. Too startup-y and you lose the gravitas. Threading that needle was exactly the kind of ask that makes branding work so fun.
We’re now moving into web + asset design under my Design Support service - taking the brand from strategy into real-world touchpoints.
Full case study is live 👀 Check it out
The DealDesk branding is so sharp! That balance of premium and modern is exactly right for a B2B SaaS brand — the dark teal palette and clean typography really communicate trust. Great work!
A $2000 landing page that makes a $20K product feel obvious.
Good Work!
Today, I've been playing with Figma Console MCP in @Figma
Just like the Framer MCP, it's such a great partner to have. I'll be using this a lot as a Design System builder and maintainer.
github.com
GitHub - southleft/figma-console-mcp: Your design system as an API. Connect AI to Figma for extraction, creation, and debugging.
Your design system as an API. Connect AI to Figma for extraction, creation, and debugging. - southleft/figma-console-mcp
This is really interesting. Treating your design system as an API and connecting Claude directly to Figma for extraction and debugging sounds like it would save so much time on repetitive work. Going to have to give this a try for my own design system workflow.
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