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Shopify just released a new security check! 🔐
Run `shopify app security check` on your apps and fix any vulnerabilities it identifies.
Better to catch a security issue yourself than let someone else find it first.
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A self-initiated homepage hero redesign concept for Live Free Tallow, created to demonstrate how stronger visual hierarchy and clearer messaging can improve the mobile shopping experience.
The original hero had a compelling product, but the copy competed with the imagery, the product lacked visual prominence, and the next action wasn’t immediately clear.
For the redesign, I focused on:
• A sharper product-in-use lifestyle visual
• A clear, benefit-led headline
• Scannable product differentiators
• Improved spacing and visual hierarchy
• Social proof positioned near the CTA
• A prominent, action-focused shopping button
• Keeping the product and CTA visible above the fold
The result is a cleaner and more premium hero section that helps visitors quickly understand what the product is, why it is different, and where to go next.
I design and build conversion-focused Shopify landing pages, product pages and homepage sections for DTC brands.
Need help improving your store’s customer journey? Let’s work together.
Putting the proof next to the CTA is the right call on mobile. Did you check how much of the hero fits above the fold on a 390px-wide screen once the browser bar is counted? That's usually where the review stars get pushed out.
𝗗𝗮𝘆 𝟭𝟰 𝗼𝗳 𝟯𝟬𝗱𝗮𝘆𝘀
𝗛𝗼𝘄 𝘁𝗼 𝗖𝗿𝗲𝗮𝘁𝗲 𝗛𝗶𝗴𝗵-𝗖𝗼𝗻𝘃𝗲𝗿𝘁𝗶𝗻𝗴 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗖𝗼𝗽𝘆 & 𝗩𝗶𝘀𝘂𝗮𝗹 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲
Design without strategy is just decoration. To build a landing page that converts at 8%+:
1. 𝗛𝗲𝗿𝗼 𝗦𝗲𝗰𝘁𝗶𝗼𝗻: State what you do in 5 seconds + 1 primary CTA.
2. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳: Logos & customer ratings directly below the fold.
3. 𝗣𝗿𝗼𝗯𝗹𝗲𝗺/𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻: Contrast the user's pain point against your outcome.
4. 𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗖𝗮𝗿𝗱𝘀: 3 core benefits with high scannability.
5. 𝗥𝗶𝘀𝗸 𝗥𝗲𝘃𝗲𝗿𝘀𝗮𝗹: FAQs & money-back guarantees.
Love this conversion strategist
Designed a modern Shopify ecommerce experience for Yahmo, a sustainable fashion brand combining vintage-inspired designs with contemporary styles. The storefront showcases clothing collections, product imagery, category navigation, customer reviews, sustainability messaging, and shopping features that help customers explore products and shop with confidence.
The goal was to create a smooth shopping journey that reflects the brand’s colorful identity and ethical values while making product discovery simple and the buying experience seamless across devices.
