Sitting on this before the reveal instead of rushing to post it says you're already happy with how it landed, so now I'm curious what part of the redesign you're most excited for people to see once the site goes live.
Back to our latest poll: y'all voted Black (60%). We shipped Pink anyway.
Our client's call, not ours - and once you see her brand, you'll get why. Feminine-led, bold, unapologetic - Pink was never really up for debate on her end. 💗👠
Team Sections: Professional Only or Professional + Personal?
A team section can build trust in different ways.
Version A - Professional. Focuses on the coaches’ professional experience - their expertise, years of practice, and approach to working with clients.
Version B - Professional + Personal. Keeps this information but adds a Weekend Mode with personal photos, interests, and small stories about life outside work.
For a coaching website, both sides matter: expertise shows competence, while personality helps visitors feel a human connection.
Which version would make you more likely to choose a coach?