Crafting Authentic Media: Achieving 900K+ Organic ViewsCrafting Authentic Media: Achieving 900K+ Organic Views
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Aiden Fishbein
• 2h
FWB Fest is a hard thing to film.
It’s not really a conference. Not really a festival either. It’s somewhere in between, and most of what makes it special isn’t on a schedule.
So instead of trying to capture everything, we focused on what it felt like to be there.
Conversations. Movement. Small moments. The kind of stuff that usually gets cut out.
No forced narrative. No highlight-reel formula. Just letting the weekend speak for itself.
The result:
457,000+ organic views
A film that kept circulating well beyond the event
At the same time, we were working with Digital Spenders Club on their YouTube series, Spenders Only.
Different format, same idea:
Don’t over-explain. Don’t turn it into a pitch. Just tell a real story.
The Josh Swihart episode:
446,000+ organic views
Strong engagement on a long-form, slower piece
What we’re seeing more and more:
People can tell when something is made to fill a feed vs. when it’s made to actually say something.
The second one sticks.
If you’re working on something that has depth to it, it’s worth treating it that way.
Check it out
Adobe After EffectsAdobe Premiere ProVideography
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Aiden Fishbein
• 1h
The goal isn’t reach. It’s resonance. Reach usually follows!
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Creatives on Contra have earned over $150M and we are just getting started