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Mockups are great, but when presenting a visual identity to clients, we always include a slide explaining the thinking behind the logomark and connecting it back to the strategy.
It makes feedback and further revisions so much smoother too
That slide also gives clients a shared vocabulary for feedback, so the conversation moves from "I don't like it" to "does it serve the positioning". Do you show it before the mockups or after?
This is so clean and well executed! Love the attention to detail ✨
Outstanding creativity!
We started adding a real-world stress test slide — the identity mocked into a tiny favicon, a loud packaging box, and a one-colour print — and it changed every conversation. Clients stop judging the logo as a picture and start evaluating it as a system. That one slide alone cut our revision rounds almost in half.
Great concept Aryna
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Which mockup platforms are you sourcing your mockups from ?
These are my favorite ones ✨
Share yours below.
This is very useful, and of course very beautiful
Congrates!!
Have you ever designed packaging for a brand that never launched? 👀
Surprisingly, it’s happened to me more times than I expected.
Vybes was an organic deodorant brand from Australia I worked on, designing packaging for a product that, in the end, never made it to market.
It’s a weird feeling putting so much thought into packaging for a product that people will never see on a shelf.
How many unreleased projects are hiding in your folders? 😂
