Here’s an honest post.

I think I’ve reached a point where I have to admit something:

I’m much better at designing and building products than marketing them.

I know a lot of the things I should be doing, social media, community participation, outreach, UGC, SEO, partnerships, talking to users consistently, etc.

But knowing what to do and actually doing it consistently are very different things.

I run a service business, work on a few products, manage projects, and usually have a lot on my plate. So marketing gets some attention for a few days, then something else becomes more important, momentum breaks, and I’m back at the same place.

And sometimes I genuinely wonder: Is the product not working, or am I simply not giving distribution enough attention?

I built a tool called Mably, a client experience tool for freelancers and service businesses that helps keep client communication, files, feedback, approvals, project updates, payments/links, and everything around a client project in one clean place.

And I genuinely believe the product is strong.

Mably wasn’t something I threw together over a weekend because AI made it easy to build another SaaS. I’ve spent a lot of time researching how freelancers actually work with clients, designing the experience, building it, improving it, and thinking deeply about the problems it should solve.

But there’s one part where I know I’m weaker:

Marketing.

I’ve tried marketing Mably here and there, Google, communities, outreach, affiliates, content, etc., but I haven't been able to stay consistent with any of it. Part of that is simply time. I run a service business, work on products, manage projects, and usually have quite a few things on my plate at once.

And part of it is probably that I'm just much better at designing and building products than I am at marketing them. Sometimes I know exactly what I should be doing, social content, community participation, outreach, UGC, partnerships, SEO, talking to freelancers every day, but knowing the strategies and actually executing them consistently are two completely different things.

Right now, Mably has only 4 paying subscribers. That obviously isn't a huge number. I didn't personally know or reach out to any of those 4 people. That didn't worked out so far. They found Mably organically, mostly through Google, signed up, paid, and then I started talking to them.

And their feedback has honestly surprised me. One of them basically told me, *“You can count me as a lifetime customer.” *Another rated Mably 9/10, while also giving me a few features they'd love to see added. That means a lot more to me than getting 100 free users through people I personally convinced to try it. It tells me there might actually be something here.

I've also tried affiliates, but I think Mably is simply too early for that. Affiliate programs become much more interesting when there's already momentum, customers, proof, and enough conversion data behind the product.

And I can't afford to throw a huge marketing budget at it right now either.

So I've been thinking about something different:

Finding a partner.

Someone who genuinely understands marketing/growth/distribution and enjoys that side of building a company as much as I enjoy product and technology.

I'm not coming here with a predefined arrangement.

If Mably looks interesting to you, let me know, what can you bring to the table? What would you actually want to work on? And your offer. I'm open to hearing different partnership structures and ideas. I can handle the product, design, development, infrastructure, improvements, and technical side.

What I really want is someone who looks at Mably and thinks:

“I know how we can get this in front of the right people.”

If that's you, or if you know someone like that, I'd genuinely love to talk.

It's really good product I'm interested happy to discuss in DM

AI Lead Qualification System: Automated Scoring & CRM Ingestion

🎯 Built an intelligent lead qualification and CRM ingestion engine that automatically scores inbound leads using AI, eliminating manual data entry and ensuring high-value prospects reach sales teams instantly.

🛑 The Challenge Sales teams waste hours sorting through low-quality form submissions and manually copying data into their CRM. Without instant data enrichment and lead scoring, high-intent prospects wait too long for a response — directly hurting conversion rates and lowering pipeline efficiency.

⚙️ The Solution I engineered an automated lead-triage middleware pipeline using Make to completely bridge the gap between prospect intent and sales execution.

The moment a prospect submits a Google Form, the system captures the webhook payload and writes the record to a Google Sheets database. The system then invokes OpenAI via API to parse, evaluate, and score the lead against specific ideal customer criteria. High-intent leads are dynamically fast-tracked directly into HubSpot CRM as structured contacts with AI-generated qualification notes.

Key Technical Infrastructure Built:

Instant Form Webhook Processing: Captures incoming lead payloads with zero lag or data drops

Algorithmic AI Lead Scoring: Configured semantic context prompts inside OpenAI to evaluate lead potential and output an objective numerical priority tier

HubSpot CRM API Sync: Built custom mapping architecture to safely create contacts, assign deal stages, and map fields without duplicates

Two-Way Database Lifecycle Logging: Updates the core Google Sheet in real-time with automated timestamps, processing states, and AI-generated qualification summaries

📈 Business Impact & Results

100% Manual Data Elimination: Completely removes manual contact creation and copying friction for sales reps

Instant Priority Mapping: Sales pipelines sorted by AI, allowing teams to call high-intent leads within seconds

Flawless Data Continuity: Centralizes clean operational data across internal spreadsheets and CRM pipelines automatically

🛠️ Tech Stack Used

Automation Hub: Make

Inbound Capture: Google Forms

AI Logic Engine: OpenAI API

CRM Platform: HubSpot

Operational Database: Google Sheets

Your Make/OpenAI/HubSpot pipeline is exactly where pre-handoff qualification QA can protect a client deployment. I run a 24-hour reliability audit against up to 25 anonymized records, checking grounded decisions, conflicting evidence, missing-data handling, and machine-readable...