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Logo concept for a brand called Leeway. This is one of the first identities I worked on when I started
The network for creativity
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Most real estate brands look like they were designed not to offend anyone. Arcova was designed to be impossible to ignore.
Electric lime. Forest green. A house mark that owns a building facade as confidently as it owns a tote bag. "Build where others only look." "What we build today is what stands tomorrow."
Why should a startup brand feel static?
TrendMover is all about movement from watching to experiencing, experiencing to participating, and finally, participating to owning.
That simple shift became the spark for an identity built around movement, connection, and momentum with a little energy to keep things moving.
Sharing the branding exploration and the thinking behind it.
https://www.behance.net/gallery/195316145/TrendMover-logo-brand-identity-design
An identity built on momentum has one awkward moment: the stationery, where literally nothing moves. The arrow notch in the mark seems to be doing that work here — was that the intended carrier of the movement idea in static applications, or did it come out of the motion explorations first?
Just crossed $10k earned on @Contra HQ 🔥 - and this case study is the project that got us there. 💸
Pink, bold, unapologetic - see how we built it 👇
Huge congrats on hitting $10k well deserved! The project feels bold, confident, and really memorable. Love how the visual direction stands out without losing that polished feel 🔥