Your Performance Max campaign can look profitable and still waste money. A good ROAS doesn't auto...Your Performance Max campaign can look profitable and still waste money. A good ROAS doesn't auto...
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Your Performance Max campaign can look profitable and still waste money.
A good ROAS doesn't automatically mean good traffic.
When auditing PMax, I look beyond the headline number: Where is the spend going, which asset groups are contributing, what search themes are driving demand, and are those conversions actually valuable?
PMax should be audited like a system not judged by one metric.
#GoogleAds #PerformanceMax #PPC #GoogleAdsAudit
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