Unlock Hidden Framer Template Standards with Free GuideUnlock Hidden Framer Template Standards with Free Guide
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Dear Framer Community,
Today marks the start of #FramerChallenge Season 2. Before diving into the next 90 days, I want to share a gift with you, a resource that can help not only you but the entire Framer Community, especially designers and developers transitioning to Framer.
Every Framer template creator knows this line well:
"After deeply reviewing your submission, we have to reject it at this time."
If you’ve received it once, you understand the frustration. If it’s been five, seven, or nine times for the same template, something deeper is at play. Not your design skills, not your effort, but the gap in accessible information.
The official #Framer Template Requirements are real, necessary, and worth reading thoroughly, but they are only the tip of the iceberg.
Beneath the surface exists a fully undocumented set of standards, vocabulary, and expectations consistently applied by the review team, and almost no published resource explains them.
Terms like “Visual Polish” often appear in rejection emails but lack a formal definition. Similarly, guidelines around hover states on mobile, duplicate images, the FAQ section’s hover behavior on mobile, and the use of the Ticker component on mobile are not officially documented. Violating any of these undocumented rules can result in a template being rejected.
This guide was created to close that gap and clarify these hidden rules, both for myself and for others.
The #Framer Template Development: Master Guide reflects five months of hands-on marketplace experience, including three templates submitted, twenty review cycles completed, hundreds of hours iterating, and every piece of official feedback carefully analyzed and documented.
This is neither a beginner tutorial nor a superficial checklist. It is currently the closest resource available to an insider’s view of what the Framer review team truly prioritizes, authored by a creator who has navigated the process firsthand.
I firmly believe this knowledge should not be behind a paywall and should be freely accessible to the entire Framer Community. Feel free to duplicate, read, print, improve, or share it. Let’s help each other.
I hope your next Framer Template journey is smoother and more rewarding.
Wishing you all the best for Framer Challenge Season 2!
Download the Free Notion Guide here:
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