Built a small experiment this weekend that turned into one of my favorite landing page interactions.
Instead of using a traditional before-and-after slider, I created a cursor-controlled reveal for an automotive detailing brand.
🚗 The base layer is a neglected, rusty car.
✨ As you move your cursor, it reveals the exact same car fully restored and subtly animated. The camera never moves, the composition stays perfectly locked, and the transformation feels seamless.
What I enjoyed most wasn’t just the visual effect it was the storytelling. The interaction communicates the value of the service before the visitor reads a single word. Big inspiration goes to Filatov Design, whose workflow sparked this exploration. I adapted the concept into an automotive use case and built it as a landing page experience.
I’m excited to keep exploring interactive web experiences where animation supports the story, not just the aesthetics.
#WebDesign #CreativeDevelopment #Framer #InteractiveDesign #LandingPage #AI #AutomotiveDesign #BuildInPublic