Why is making a new thing look old, harder than making it at all?
I spent the day iterating on a landing page I'd previously built, adding new elements and illustrations into the page using Cursor’s Annotate feature. Nearly every note I drew was something along the lines of “rougher,” "More worn," "make it look like its been there 200 years."
All in all came away impressed with how well Annotate handled the challenge.
Amazing! The Esoteric (Book of Enoch) like aesthetics brings a lot of curiosity. The ancient world and the origin of our culture is such an interesting topic.
Not every redesign needs to start with a redesign.
Quite often, clients come to me with an existing product, MVP, or website and pretty much the same concern:
“We know something isn’t working, but we’re not exactly sure what”
And in cases like this, I almost always suggest starting with an audit.
It doesn’t have to be a huge 30-page document. It really depends on what the product needs. Sometimes it’s a full product or website audit. Sometimes it’s a quick landing page review, a deep dive into a specific flow, or simply looking at where users are dropping off and why.
What I like about starting with an audit is that it quickly turns “we need to improve something” into a clear list of actual problems, hypotheses, and next steps.
From there, everything gets easier. We know what’s actually worth changing, what the scope looks like, and what should come first. And if there’s a lot to improve, we can prioritize it and break the work into manageable iterations.
It also means much less back and forth once we get into design, because we’re not trying to figure out the core problems along the way.
So if you already have a working product or website but aren’t quite sure where to start improving it, you might not need a redesign just yet.
You might need a good audit first.
And if you need a fresh pair of eyes on your product, website, or a specific flow - feel free to DM me!
I think the real shift isn't AI replacing designers, it's changing what makes a designer valuable.
When everyone has access to the same tools, taste, creative direction and the ability to build a strong visual identity become the real differentiators.
The tool can generate a logo. Knowing what makes it the Right Logo is a different story.
As a designer, I feel like I constantly need to keep up with new tools and products, if only to keep my "has a computer replaced me already?" anxiety under control
At first, we expected AI to do everything with one click
Then we moved on to writing...