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RS® — Brand Identity & Visual Systems Design
A study in character, clarity, and consistency. The visual identity brings together distinctive typography and a considered design system to create a cohesive presence across every brand touchpoint.
How do you think a strong visual system shapes the way a brand is remembered?
Great work on the RS identity.
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Love the Yapz identity!
A little experiment with color, light, and data. ✨
Exploring how vibrant blue gradients, subtle glow effects, and delicate typography can bring a fresh personality to a health-tracking interface.
The goal was to create something that feels futuristic yet calm, where every visual detail makes the experience more engaging.
What do you think of this visual direction?
💟 🐐
A good product identity isn't built by picking pretty colours. It's built on clear design decisions.
Last week, I introduced Lego Flow, the project I'm currently working on.
Today, I'm sharing a little more of the process: the style guide.
Here's a look at the visual foundation I'm putting together:
Logo: Giving the project a recognisable identity.
Colour palette: Establishing its visual direction.
Typography: Creating consistency and making the content easier to read.
But why start with a style guide?
Because as a product grows, its design shouldn't become a collection of random decisions.
A clear style guide helps keep the experience consistent, makes future design decisions easier, and gives developers and anyone working on the product a shared visual reference.
Good design isn't just making one screen look good. It's building a system that makes the whole product feel connected.
That's the thinking behind Lego Flow.
I'm curious: When you start a new product, what do you establish first, the brand identity, design system, or user experience?
Founders and designers, I'd love to hear your thoughts.
Founders, designers, and developers, what's currently on your workbench?
A new product, a client project, a side project, or something you've been meaning to build?
Share it below. Let's see what everyone's working on!