The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Experimenting with AI-native creative workflows. Ideogram shaped the visual foundation, while Happy Horse expanded it into a cinematic luxury product concept. 🚀
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Tower 28 × Owala — Camp SOS Campaign Concept | Beauty, Wellness & Lifestyle
Camp SOS is a speculative brand collaboration concept I developed to explore how Tower 28 and Owala could come together through a shared summer lifestyle experience. Rather than simply combining products, I built the concept around a larger “camp-issued” world connecting skincare, hydration and outdoor summer culture.
I developed the campaign positioning, visual direction and consumer-facing creative, translating the concept across social content, branded merchandise, promotional graphics and campaign storytelling. The result is a collaboration designed to feel cohesive, nostalgic and highly recognizable while still maintaining the personality of both brands.
My work included:
• campaign concept and positioning;
• collaboration strategy and creative direction;
• campaign naming and messaging;
• visual identity and art direction;
• social media and promotional graphics;
• branded merchandise and experiential concepts;
• launch storytelling and copy direction.
This is an independent speculative concept and is not affiliated with Tower 28 or Owala. Generative AI was used selectively to visualize supporting imagery; the strategy, concept, creative direction, messaging and layouts are original.
Fantastic work, Miya🔥 🔥
The hero is the site's handshake, so it had to carry the whole idea in a few seconds.
Rather than a static image with a headline over it, the hero responds to cursor and scroll input with subtle parallax and depth. The freight reads as something in motion rather than a photograph of something that moved. Restraint mattered here: enough life to signal that this site behaves differently, not so much that it turns into a demo reel and gets in the way of the message.
The hero is the sites handshake—love that framing. Did you keep the full interactive 3D globe for mobile screens too or fall back to a lighter 2D version to save on performance?