Transformed unorganized transactional sales data into an interactive, high-level executive dashboard to track revenue drivers, regional performance, shipping overhead, and marketing efficiency.

Key Achievements & Business Value Delivered Centralized Core Metrics: Built interactive KPI cards tracking $2.55M total sales, 23.8k units sold, $50.1k discounts, and an average customer satisfaction rating of 4.4/5. Regional & Channel Attribution: Identified North America and Europe as primary revenue drivers while analyzing sales across 6 marketing channels (Organic Search, Social Media, Direct, Paid Ads, Referral, Email). Shipping & Overhead Analysis: Visualized logistics costs per product category, pinpointing higher shipping expenses in Jewelry ($53) and Home Decor ($47) to highlight cost-saving opportunities. Dynamic Slicing: Integrated multi-parameter dynamic slicers (Year, Payment Method, Product Category, Marketing Channel) for instant data filtering and drill-down analysis.

Technical Workflow & Execution

Data Cleaning & Transformation (Excel / Spreadsheet Processing)

Analytical Modeling

Visual Dashboard Design

Tools Used: Microsoft Excel (Data Cleaning, Data Modeling, Dynamic Slicers, Dashboard Design, Pivot Table); Data Visualization (KPI Cards, Bar Charts, Line Graphs, Pie Charts).

Assets Included: Dynamic Excel Dashboard File, Cleaned Raw Data Set, Visual Project Documentation