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"Complete Brand Identity & Visual Guidelines for a Modern Yoga & Wellness Brand.
Project Overview:
Designed a holistic visual ecosystem to represent mindfulness, balance, and inner strength. The layout brings together all essential assets for a unified brand presence.
Key Deliverables Included:
Primary & Secondary Logos: Minimalist design concepts optimized for versatile use cases.
Color Palette: A soothing mix of deep teal, fresh green, and warm yellow reflecting peace and energy.
Typography Selection: Clean sans-serif pairing using 'Poppins' for high readability.
Brand Assets & Mock ups: Live execution layouts demonstrating application across apparel, packaging, and fitness merchandise.
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Should brands be beautiful, or impossible to ignore?
When I designed the identity for Sandwich, an advertising agency, I quickly realized that a polished, predictable brand would be the wrong answer.
Inspired by the tight structure of a sandwich, I knew the identity had to feel bold, loud, and unapologetic. The logo and overall identity needed to grab attention.
That is what I find interesting about Neo Brutalism. It strips away the filters and lets the message hit harder with high contrast type and bold colors.
As it's hard to replicate with AI, do you think Neo Brutalism is a lasting design direction?
Neat!
I’m exploring two homepage hero directions for a Coffeebar concept and testing which one feels stronger for the brand.
Direction 1 leans more editorial and product-focused, with a cleaner cream layout, image grid, and a stronger emphasis on coffee culture and product discovery.
Direction 2 feels more immersive and lifestyle-driven, using full-bleed photography, darker overlays, and a warmer coffeehouse atmosphere to create more emotion and brand personality.
Both directions can work, but they communicate slightly different things:
Direction 1: clean, curated, product-forward
Direction 2: warm, emotional, lifestyle-focused
I’m leaning toward the second direction because it feels more human and memorable, but I’d love to hear which one feels stronger at first glance.
11 voted
41%
16 voted
59%
27 votes
Closed
Direction 2 for me — full-bleed photography creates that 'I want to be there' feeling instantly. Direction 1 is clean but Direction 2 has soul.
Memento - OCD (Obsessive-Compulsive Disorder) App
I built Memento for the #ConfigMakeathon using #FigmaMake, #FigmaMCP, and #Cursor.
The problem I wanted to solve : Millions of people worldwide live with OCD and anxiety and as someone touched by it, I know the struggle daily. Checking things (like closing windows or turning off lights) causes intense stress and repetitive doubts. Most tools don't help your brain remember the action, so I wanted to make the experience feel mindful, visual, and safe.
In Memento, you cannot just tap to complete a task. You must press and hold for 3 seconds. This UX choice forces mindfulness and anchors your brain to the action.
The project includes:
- 3-Second Verification: Press and hold to anchor your brain and remember the action.
- Meditation & Shortcuts: Quick access to "SOS Calm" to reduce anxiety instantly.
- My Victories: A dedicated space to track your success and feel safe.
- Visual & Audio Proof: Live photo and instant voice recording for peace of mind.
- Calming Visual Design: A clean, high-contrast palette with soft greys and dark green to banish stressful colors (like red) and minimize anxiety.
The goal was to keep the interface clean and focused, while adding just enough feedback to make the user feel completely safe and calm.
Social media post : https://www.linkedin.com/posts/virginie-lavallery_configmakeathon-figmamake-figmamcp-activity-7471096843225956352-ALcO?utm_source=share&utm_medium=member_desktop&rcm=ACoAADI9YcIBz6iZUC6U8HRb3v6vfTjuBv5MKmk Try the live app here : https://memento-rfv472nuc-veme-studio-s-projects.vercel.app/
View the Figma community file : https://www.figma.com/community/file/1647157845476103686
Figma Make workspace link (without cursor code part) : https://www.figma.com/make/tswqsbInsKnkazqY6tXDsW/Memento?t=qnFVoG9PCCqaOWWN-1
Github link : https://github.com/VemeStudio/Memento
Memento 🌿 — Everywhere, everytime, on every device
Hope you like it ! Don't hesitate to share your opinion.
#ConfigMakeathon #Figma #FigmaMake #FigmaMCP
Good work!
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