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New project added – Saintsbury’s Winery identity balances heritage with modern restraint. Inspired by vineyard light and premium editorial composition the visual language unites product, place and experience into a cohesive brand. The concept is built around spacious layouts and warm understated imagery positioning the winery as timeless, refined, and quietly luxurious. Most images generated with #FLORA
this is so refined & polished, excellent work!
The line about most images being generated with FLORA caught my eye, that quietly luxurious feel is hard to fake with AI imagery. Was it fast to iterate toward the right vineyard light mood, or did a lot of manual color correction happen after?
Starting from the emotions before translating that into a system prompt is a great way to keep AI output from feeling generic. Do you run that emotional brief past the client before generating anything, or is it more of an internal step you keep to yourself?
It’s sometimes internal, sometimes something I’ll run by the client first. It really depends on the project and how involved the client wants to be in shaping the direction. The important part for me is getting clear on the emotions and overall experience first, so the visual direction has something intentional behind it.
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The minimal, high-contrast aesthetic works really well here, though balancing large typography with subtle details can be tricky. You’ve handled the spatial hierarchy very thoughtfully great job on the execution!
