Pip: A Playful Etsy Listing Assistant with Guided MissionsPip: A Playful Etsy Listing Assistant with Guided Missions
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I had an Etsy shop. I abandoned it because of the listings.
Making the products was the fun part. Then came the title, the description, all 13 tags and the fees, every single time. After a while I stopped opening the shop. So I designed Pip. You drop in your mockups and Pip writes the listing from your own shop data, in your voice. Nothing goes live until you approve it.
I also wanted to prove that a SaaS tool does not have to feel like work. Pip starts as an egg and hatches into a form that matches what you sell. Each day it picks five small jobs from your stats, like "96 people opened this listing and nobody bought, add a short video", and finishing them earns XP, levels and a streak tied to real sales.
What I focused on:
- One clear next step. My first dashboard looked fun but was hard to use. The redesign leads with today's missions, and each one says what to do, why it matters and what it is worth.
- Trust first. The seller approves every draft, sees the listing fee before publishing, and Pip never asks for their password.
- Playful, but calm. The pixel egg, the Pip family and the grass strip carry the personality. The interface around them stays clean enough to use every day.
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