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I had zero ad budget, no design department, and a feed full of doomscrollers.
As the solo Brand Manager and Communications Strategist, I built our LinkedIn pipeline from scratch.
Because people scroll past walls of text, I led with metaphorical visual design, using prompt engineering and design instincts to stop the thumb.
Following our launch, impressions surged by 98.8%, crossing 80,000+ LinkedIn impressions :)
@Devlina Sarkar, at your service 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Love the font combination!
Recently tried this poster type ads and seeing the CTR and engagement going higher across platforms
Interesting result. It’s a good reminder that testing different creative formats can make a noticeable difference in both CTR and engagement. Would be interesting to see how the poster-style ads perform over a longer period.