If people can't describe what you do in 6 words,

they'll never refer you.

They like you. They just can't repeat you.

That's a positioning problem, not a talent problem.

 

Here's why the number matters:

 

Referrals happen inside a 10-second gap in someone else's conversation.

"Do you know anyone who...?"

 

Whoever comes to mind in that gap gets the work.

Usually that's the person with the simplest sentence attached to their name.

 

Not the best portfolio in the city.

So try it right now.

Say what you do out loud. Count the words.

If you needed 20, cut with these 3 rules:

 

1. Name the person, not the industry

"I work with brands" becomes "I write for dental clinics"

2. Name the outcome they'd brag about

Skip your process. Keep the result they'd repeat to a friend.

3. Delete every word that could describe 400 other people

Strategic. Data-driven. Storytelling. Solutions. Nobody passes those along.

 

The template:

I help [who] [get specific outcome].

Six words. Boring on purpose.

 

"I help dentists fill empty Tuesdays."

"I write SEO pages that rank."

 

(Six words is brutal. That's the point.)

If you can't compress it, nobody else can either.

Impressive sentences get compliments. Repeatable ones get referrals.

 

What are your 6 words?

Drop them below and I'll tell you which one to cut.

“Repeatable beats impressive” is the real takeaway here. 🔥 Simple positioning is underrated.

Pelia Organic - Cosmetics Branding We selected a sans-serif typeface, which looks as elegant as serif typefaces with its curves, but less decorative or archaic. The selected typeface has distinctive stroke ends in letters l and i, whose concave shape resembles a skin pore, and the dot over i looks like an exfoliating bead. We counterbalanced the light hues of the brand and the natural look of the packaging paper with dark glass containers (black–violet glass), which communicate the superior quality of the product, as well as protect the ingredients from the UV light. #PeliaOrganic #CosmeticsBranding #BeautyBranding #OrganicBeauty #SkincareBranding #CosmeticPackaging #PackagingDesign #BrandIdentity #LogoDesign #BeautyBrand #OrganicSkincare #VisualIdentity #GraphicDesign #PremiumBranding #BrandDesign #SkincareDesign #CosmeticsDesign #LuxuryBranding #CreativeBranding #ProductBranding #PackagingDesign #BeautyPackaging #ModernBranding #BrandIdentityDesign

The textural contrast between the matte organic paper and the dark violet glass creates a refined sensory experience. Thoughtful material selection that highlights both sustainability and product protection.