Redesign + Podia to Webflow Migration - Figma to Webflow I delivered a redesign for Iconoclast Strategy, a tax consultant small business. Problem: The original Podia website lacked strong visual hierarchy, brand presence, and user experience. Process: I conducted a heuristic evaluation and competitive analysis, then redesigned the site using UX best practices for information architecture. Outcome: A modern website that establishes credibility for the consultant immediately at the top, attracts qualified leads, strengthens the brand, and reduces excessive vertical scrolling. ✦︎BEFORE (the Original Website): https://www.loom.com/share/951faa26a6f9439c8bde96c1c3b49948

✦︎AFTER (My Redesign): https://www.iconoclaststrategy.com/