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PepeMatilda is a handcrafted jewelry brand inspired by the fictional story of hippos living abroad. I designed and developed a website that translates this playful narrative into an immersive digital experience, combining storytelling, product design, and e-commerce to make each collection feel like part of a larger world.
Password: Pepe123
Visit the Website: https://cuboid-buttercup-lckg.squarespace.com/
Built natively on @Squarespace leveraging Finish Layer tools (custom font uploads, block animations, and asymmetrical stacks) to bridge 3D modeling and digital craft.
this is such a fun site!
this looks fantastic! polished & clean but still owning a unique sort of quirk in the designs through layout & logo. awesome job!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Project Title:
Gaurus Streetwear — Brand Apparel & Graphic Hoodie Collection
Project Overview / Case Study:
About the Project:
Founded in 2022, Gaurus is an urban streetwear brand focused on producing bold, high-contrast, and contemporary apparel. This collection showcases a series of custom graphic hoodie designs engineered to reflect a strong, edgy visual identity and modern street culture aesthetics.
Design Breakdown & Concept:
Block Typography (Black Hoodie): A heavy, custom block-type layout designed for maximum brand presence and bold street appeal.
Abstract Geometric Typography (Black & White Hoodies): A custom diagonal line-art pattern that seamlessly integrates and conceals the brand name "GAURUS" into a sleek, futuristic typographic maze.
Gothic Skull & Rose Illustration (Black Hoodie): A detailed vector graphic pairing a skull with a red rose, symbolizing raw passion, resilience, and fearless individuality.
Scope of Work & Deliverables:
Apparel Graphic Design: Created original vector artwork, custom block typography, and geometric hidden-text pattern compositions.
Brand Identity & Merchandise Layout: Developed artwork placement strategies, color contrast schemes, and print-ready production files.
Product Mockups & Presentation: Designed realistic photorealistic mockups to present the apparel line in a clean, professional aesthetic for commercial launch.
Project Tags & Skills for Contra:
Apparel Design • Streetwear Graphics • Merchandise Design • Brand Identity • Vector Illustration • Typography • Adobe Illustrator • Mockup Presentation
5 things I check when someone says:
"My website isn't converting."
The headline
The CTA
The offer clarity
Trust signals
The user journey
Notice what's missing?
"Make the button prettier."
Design matters.
But design can't compensate for a confusing offer.
