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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Project Link: Fondly
So, I've always had this issue: I don't know what to give my friends that they'll genuinely like. I also never know what to say when people ask what to give me.
The problem isn't the gifts themselves: it's the loss of a nice surprise. Wishlists take the surprise away, and saving my own gift ideas in Excel sheets takes it away too. I didn't know how to keep track. So, I built Fondly.
It sends you random suggestions: it could be a friend asking, or the app just trying to get your vibe. You never know! You can also add gifts for yourself or a friend into Vaults. Vaults remain unseen, only when it's for someone else do you get to use it to find the perfect gift.
It's basically using a recommendation algorithm, but instead of downright selling things, it's about surprises! A surprise could be bought, made by hand, or just spending time together. It preserves that moment of giving someone exactly what they want, and that shared, happy surprise.
The workflow:
Brainstorm with ChatGPT and Claude > Despair > Design with Canva > First Draft > Iteration > Find out I could have edited manually instead of wasting my messages > Final Draft!
Enjoy (the surprise)! 😄
❤️❤️
Designing the complete visual identity for MUSA, a natural milk brand—this was the project where I really experimented with reducing a complex figure to its simplest form.
Starting with a black-and-white sketch of a cow, I simplified it until it was instantly recognizable as a “cow” even at sticker size—no outline, no detail, just a coral-colored spot and a white eye.
The typography went through more rejections than the icon. I tried three rounded typefaces that technically “worked” but felt too corporate or too childish—the brand needed warmth without losing its presence on the shelf.
The most important decision wasn’t the shape or the typography: it was choosing Pink Coral instead of the green/brown that every dairy brand defaults to. That’s not an aesthetic preference; it’s a positioning strategy—MUSA needed to look nothing like a “farm” to stand out on a shelf full of farms.
Check out the complete system—bottle, packaging, uniform, sticker pack, and pattern—in the case study below. 👇
#branddesign #packaging #contra
Really impressive work. Keep creating amazing designs!🔥
Calvin Klein Eternity — AI Visual Concept Campaign ☀️🌊
Great! It's simple but cool. 👍