What if a tote bag told a story before you even opened it? I designed a Christmas concept for H&M: a single red line that starts at the handle and flows down the bag like a garland. Along the way it picks up: 🧦 Stockings hanging at the top 🎁 Gift boxes tumbling down the curve ❄️ A snowflake garland that wraps around the H&M logo The logo sits at the end of the journey, so the eye travels the whole path before landing on the brand.💫 Which mockup do you like better: the sofa or the clothing rack? 👇 (unofficial). Day 3 completed.

I'd pick the clothing rack one. The line has more room to run there, so the path from handle to logo reads as a full journey, while the sofa crop cuts it short. Curious how the garland behaves once the bag is loaded and the fabric folds.

A brand design for a flyer card. #lash & nail industry.

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