The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
A surreal fashion film for Tumult Abyss, blending streetwear
with a haunting, symbolic visual — figures with clock faces
standing still in shallow water, exploring themes of time,
identity, and presence.
Created entirely with AI , this piece
shows how AI-generated video can push fashion content into
more conceptual, editorial territory — beyond standard
product shots.
🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
Claude
Claude has entered the design space. How are you using it?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
Brand Design
The best brand designers are on Contra. Scroll to see what's trending in brand design. What are you building?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
Related posts
Was going back and forth around different ideas and decided the most important client right now is me wanting to use the tools to create social media reels (based on a short series campaign) about the thoughts I have been sharing.
The them for these videos are about undiscovered/unknown species of animals not wanting to be discovered by human because really there is alot that comes with finally being "discovered".
I had to redo prompts and/or go back to original/earlier generations to push things in the direction that mostly aligned with what I was trying to convey. Like most times I was crunched on time and had to accept some generation as close enough after some attempts.
Used AI generation for images and video, and animal sounds from Envato stock assists. Brought together in Canva.
Hopefully will share some of my other ideas I worked on soon.
The wide pans are so discovery channel coded. This is so amazing!!
AI can generate a lot. It can’t decide what actually works.
This is my Human by Design entry which is a full product promo teaser, built entirely with envato’s AI toolkit, split into 3 parts in one video:
The hook: setting up the problem before you even see the product.
The build; every prompt, edit, regenerate, and dead end (yes, including the ones that didn’t work)
The result is a final cut polished enough for a real client to post today.
The moment that mattered most: mid-shoot, the AI video generation got flagged and blocked outright. No amount of re-prompting fixed it. So I stepped in and redirected the entire visual direction myself the shots, the pacing, the story beat it was supposed to hit.
AI can execute. It can’t make that call.
That’s the difference this challenge is really asking about not what AI can produce, but where a human still has to step in and shape it.
Made with Envato’s Gen AI + stock tools.
Soar for the laurels
You're divinely backed up
Congratulations 🔥🔥🔥
One day I want to open a bagel shop. For now, I got to prototype the whole brand instead, logo, packaging, poster, video using Envato's gen AI tools. It's a surprisingly solid all-in-one kit for image and video generation.
My Workflow
- Sketched the logo on paper first, pulling inspiration from Envato's geometric patterns, I go for a monochromatic, warm, geometric logo.
- Built the final logo in Illustrator, then handed it to AI with clear sketches and direction.
- Used AI to rapid-generate mockups across t-shirts, packaging, and posters.
- Iterated through a brand animation, testing multiple storyboard approaches before landing on the final version.
- Generate music via Envato AI then edit in After Effects.
My Human by Design Moment
My first animation storyboard for the logo was low-fidelity, so the AI output felt random. I assumed the fix was more detail, so I redid it with the final logo and tighter instructions. AI overcorrected. It added motion and elements I never asked for, and the result was more confusing, not less.
I made a different call. Instead of adding more, I stripped the storyboard down to just two frames: a start and an end. No extra instruction for AI to misread, no room for it to improvise.
Designers has design in mind, our goal is to visualise that vision. AI helps along the way, but only when I gave it clarity. Simpler instruction with examples what finally got a clean, consistent animation out of it, one I could adapt across other bagel without starting over.
Curious on how other make the AI works?
Youtube: https://youtu.be/-HQX598KRK0
AI VIsual DesignerAnimationBrand DesignAdobe After EffectsAdobe IllustratorEnvatoenvatochallengeaivisualdesigner
I love the color palette and grading of the photos too! They look so good!