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Great 👍🏻
I think two levels is right for a logo.
You get it on the first read. Then later you notice the second thing.
If it goes a level deeper, it's usually the designer being too clever. And then the team tends to stop using the logo.
Just wrapped a brand identity concept for Haven Ridge Properties, a real estate developer selling to first-time buyers and investors.
The challenge: feel premium without feeling cold.
The answer was two ideas shelter and growth.
The mark is a roofline that doubles as an upward arrow: home and long term value in one symbol.
What's inside the guidelines:
• Primary and secondary logo lockups
• Logo usage rules
• Typography system
• Colour palette with clear roles
• Imagery direction
• Digital and print applications
Which detail stands out most to you?
#branding #brandidentity #logodesign #brandguidelines #realestate
