This reel for @afterluc was a chance to play a little more with the visual language we usually use for his content.
It’s a fun “get ready with me” piece that opens with a teleport effect and moves into a faster, more playful edit. Since Luc’s profile normally leans toward a cleaner and more minimalist aesthetic, I pushed the typography further here, using bolder text treatments and more expressive motion without losing the visual identity we’ve built around his content.
The goal was to make the edit feel energetic and entertaining while still polished, using pacing, text, sound and small visual moments to support his personality rather than overwhelm it.
I really enjoy projects like this because they show how a consistent visual identity doesn’t have to mean doing the same thing every time. Sometimes the right choice is knowing exactly where you can break the rules a little.
Role: Video Editing, Motion Design, Text Animation, Sound Design, Color & Visual Storytelling
A high-retention VSL-style sales video created for an AI automation agency, combining talking-head footage, direct-response storytelling, motion graphics, kinetic typography, B-roll, visual effects, and strategic pacing.
The goal was to turn a long-form sales script into a dynamic video that keeps viewers engaged while clearly communicating the business opportunity, pain points, offer, proof, and CTA.
I structured the edit around the script’s key beats, using visual changes and motion to maintain attention throughout the video. Talking-head sections are supported with relevant B-roll, animated text, graphics, screen-style visuals, transitions, and emphasis effects to reinforce important points rather than simply decorating the footage.
Editing Focus
• Direct-response VSL editing
• Talking-head editing
• Retention-focused pacing
• Kinetic typography and motion graphics
• B-roll selection and visual storytelling
• Animated statistics and key claims
• Dynamic transitions and visual effects
• Sound design and music
• Strategic emphasis on hooks, proof, offers, and CTAs
• Professional color correction and finishing
The edit was designed to feel fast, modern, and engaging while still allowing the sales message to remain clear and easy to follow.
My Role: Video Editor & Motion Designer
Style: VSL / Direct Response / AI & Automation
Focus: Video Editing • Motion Graphics • Kinetic Typography • Storytelling • Retention • Sales Creative
You have got the skill and edit rhythm. Good luck.
One personal suggestion is make shorter videos with a hook and subtle sound effects. Sharpen it. I would have split this video into 4-5 short ones to make it interesting.
Most of the clients skip the long videos. Scroll through...