New case study - tash.cards, a Y Combinator backed platform for investing in graded sports cards. Identity design, commissioned by baked.design The heart of the system is a pattern language taken from security printing. Every letter of the wordmark becomes a guilloché tile, like the engraving on banknotes and certificates, and tiles combine into endless patterns.

Nice!

How do you make a construction brand feel consistent from a business card to a building site?

Brixon’s identity brings angular lettering, an assembled geometric symbol, and a lime, black, and white palette together.

I carried those elements into stationery, brand guidelines, team identification, social graphics, and site signage, then brought the system into motion with Adobe After Effects.

The connecting decision: keep the geometry and layout structure consistent while the logo details, messages, and application previews change within the animated panels.

My contribution covered brand design, graphic design, and motion design.

What draws your attention first: the wordmark, the lime palette, or the rotating symbol?

See the full Brixon case study. If you’re shaping a construction or development brand, I’m available for brand identity and motion projects.

Incomparable work!