We helped HubSpot refresh the Global Leadership Summit identity with a vibrant, flexible visual system designed to energize the full event experience.

The rebrand combined bold color, a refreshed logotype, expressive hand-drawn illustrations, and dynamic social templates to create a look that felt human, global, and connected. From digital assets and social media formats to print, swag, wayfinding, and stage visuals, the system was built to feel cohesive across every attendee touchpoint.

The result was a lively event brand that brought more warmth, movement, and personality to GLS while staying aligned with the broader HubSpot ecosystem.