If a brand is built around texture and atmosphere, how should the illustrations respond?

This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.

I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.

Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.

How do you bring texture or craft into your work? Full project

Love this analog direction 👏

Always incredibly satisfying putting all my work together as a collection. Behind every rebrand and every refresh are 100 different iterations and hours of frustration. Some ideas work, some don't, but it's all necessary work, because without the experiments, we'd never find the good stuff! I'll always love logo design. Regardless of what people say, a mark is still one of the greatest pieces of design you can own.

Stylish!