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A closer look at the characters and textures that helped shape the festival's visual universe.
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Brand identity work for WesoftAI
A new visual direction for Friedrich Naumann Foundation - Jordan.
I developed a visual sub-identity for the “Nau Media” project, a media training initiative focused on digital communication, human rights-sensitive media, and combating misinformation.
The goal was to build a distinct visual system that could stand on its own while remaining connected to the broader FNF Jordan identity.
This is an initial look at the project. The full visual identity and its applications will be shared soon.
Great visual identity I like the way you show the brand that's unique 🎉❤️
Which one brings more clarity to the hero section?
I was exploring a hero section concept for an AI product and tried two different visual directions.
Visual-led — focuses on explaining the idea through the interface/visual.
Isometric — uses a visual system to represent how the product works.
Both look good, but the real question isn't which one looks better.
Which one helps you understand the product faster?
That's something I always try to think about when designing hero sections — the visual should help explain the product, not just make the page look good.
Which one would you choose?
7 voted
58%
5 voted
42%
12 votes
Closed
The visual direction looks great, but I think Isometric does a better job of explaining the product.