Sage, an AI budgeting app designed to feel like a trusted advisor, not a spreadsheet. Clean onboa...Sage, an AI budgeting app designed to feel like a trusted advisor, not a spreadsheet. Clean onboa...
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Sage, an AI budgeting app designed to feel like a trusted advisor, not a spreadsheet. Clean onboarding, an AI that explains your spending in plain language, and goals that adjust to how you actually save.
Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.
Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.
Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙