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BPÉTALE brings several lifestyle offerings together under one brand: Natural Essence, Travels & Tours, and Krunchies. The website needs to introduce BPÉTALE as a whole while giving each offering enough space to be understood on its own.
I built the website and shaped its page structure, navigation, and visual presentation around that challenge. Visitors can encounter the wider brand, then move toward the area that interests them without losing the connection between the different offerings.
This project shows my approach to multi-brand websites: give each part a clear identity while making the overall experience feel coherent and easy to explore.
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AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
I love building brands, but seeing them come alive on a website might be my favourite part.
some favourite web work from the archive
Great Job, Lucie
