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This brand identity project was created with a clean and modern unisex aesthetic designed for lifestyle brands, creative businesses, and digital creators. The visual direction combines neutral earthy tones, minimal typography, and soft organic elements to create a brand style that feels calm, professional, and approachable.
The project includes logo variations, color palette development, typography selection, packaging mockups, business cards, and social media branding applications. The overall goal was to build a cohesive visual identity that feels versatile, timeless, and visually polished across both digital and physical brand touchpoints.
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from classic clean studio shot → into a warmer lifestyle-driven coffee moment.
same product.
completely different emotional perception.
the goal wasn’t just to make the packaging look better.
it was to make the product feel more premium, atmospheric, and connected to a real experience.
interesting how lighting, mood, environment, and storytelling can completely transform ecommerce visuals.
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Will go for the after!
What got you here won't get you where you're going. 🧐
Someone once built Plug's website. Chose colors, typography, and structure that worked at the time. And it did work. It got them where they are today.
But brands aren't static. They grow. They mature. Ambitions shift.
Plug is electrifying ports globally. An identity and website built for a different chapter just won't cut it anymore.
So we built something new together. Not a small refresh, but a brand and website that scales and matches where they're headed.
Brands and websites are never "done." They're living things that need to evolve with the company.
Our job isn't just to make something look good. It's to build something that grows with you.
We're proud of this one. The client pushed us, we pushed them. The result turned out better than either of us imagined. ✌️💙 Thanks to @Nikas Geisleris for the showreel. 🙌
Very impressive!
“Cooplis” was designed with the idea of creating a logo that feels modern, fluid, and instantly recognizable. ✨
The goal behind this identity was to combine simplicity with personality — something minimal at first glance, yet memorable enough to leave a lasting impression.
The design process started with exploring smooth geometric typography and soft rounded forms to create a clean, approachable look. Instead of using overly complex elements, the focus stayed on balance, spacing, and flow between each letterform. The custom curves and connected styling help the logo feel seamless and contemporary, while the bold lowercase typography keeps the brand friendly, modern, and easy to remember.
One of the strongest parts of this concept is the unique treatment of the “lis” section, where the lettering becomes more dynamic and expressive without losing readability. This creates a subtle visual identity inside the wordmark itself — giving the logo character while maintaining a professional appearance.
Very nice
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