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At Tyrrells, crisps aren't just crisps: they're a quintessentially English way of life—crispy, elegant, and with a touch of irreverence. To support their product launches, I had the pleasure of designing several press materials. Working with Tyrrells means immersing yourself in a world that's both refined and unconventional, where indulgence is presented with a distinctly British flair.
From catchy press releases and comprehensive dossiers highlighting the story behind each recipe to layouts designed to reflect the brand's unique identity, my role was to combine clear communication, aesthetics, and brand awareness to capture journalists' attention and showcase each product launch.
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If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
This is what founders usually mean when they say “make it premium.”
The identity is built around a refined SA monogram inside an oval seal, creating a timeless badge for shoes, boxes, and labels.
Subtle star accents hint at craftsmanship without overpowering the mark.
Royal blue establishes trust and durability.
Warm sand tones introduce elegance suited for modern footwear.
A focused badge system designed to scale across packaging and product touchpoints.
Open to collaborating with footwear and fashion brands looking for a premium, lasting identity.
Ahemad Designs
Brand Identity Designer | Footwear & Fashion Branding | India
Oaten was created for modern routine.
Nourishment positioned as structure, not spectacle.
High protein, high fiber; translated into a restrained visual system.
Muted neutrals, grounded typography, and layered materials create clarity without noise.
Three blends. One daily rhythm.
Designed to move seamlessly across packaging and print; tactile, precise, and intentional.
Brand DesignLogo DesignPackaging DesignAdobe PhotoshopAdobe Illustratorbrandinglogopackagingbranding
Looks Amzng, May!
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