The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
EVOKE NUTRACEUTICALS
I created this campaign for Evoke Nutraceuticals with a focus on building a clean, credible, and emotionally reassuring visual system for a prenatal product. The goal was to balance clinical trust with warmth, avoiding the overly sterile look common in the category while still maintaining authority.
The visual language is anchored in simplicity and structure. Soft neutral backdrops, controlled lighting, and geometric plinths create a stable, grounded environment that reinforces reliability. The compositions are intentionally centered and symmetrical, giving the product a sense of importance and clarity at first glance.
Color plays a key role in differentiation. The rich purple label signals care, femininity, and premium positioning, while the amber bottle adds a subtle pharmaceutical cue that builds trust. This contrast allows the product to feel both approachable and scientifically grounded.
I introduced motion and depth through the floating capsule composition, which adds energy and communicates function without cluttering the frame. It brings attention to the product benefit while maintaining the overall minimal aesthetic.
I designed this project as a scalable campaign system. Every element from lighting to composition to color can be consistently applied across product lines, ads, and digital touchpoints. The result is a cohesive, premium identity that builds trust instantly and positions the brand competitively in a saturated wellness market.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
This is the actual math behind why leopards have spots 🐆, why coral grows the way it does, why your fingerprints look the way they do 👆
Two chemicals. Two equations. Infinite patterns. ∞
Reaction-Diffusion Lab - change the parameters and watch nature's algorithm run in real time. 🧬
Love the science + Spline!
Check it out
At the end of last year Contra engaged me for some exploratory work into what could be a Contra App. A strategic foundation for their native roadmap. Product differentiation criteria established.
Wow this is insane, @Ralph Jones | Novatur Design
Love this project man. Curious what do you use for the screen's b-roll.
This video tells the story of a creator’s journey—from having ideas but no direction, to transforming imagination into reality using CapCut. Through simple tools, creative editing, and storytelling, even a beginner can create something powerful. This project highlights how CapCut makes video creation accessible, expressive, and impactful for everyone.
Created using AI visuals and edited in CapCut.
Trending
Notion
Notion isn’t just where you work, it’s starting to work for you. What agents are you building?
portfolioreview
The best portfolios tell a story, not just show a grid. Share yours for feedback.
brandguidelines
Brand guidelines are becoming living systems, not static documents. What are you building for your clients?
aivideo
AI video tools are moving at warp speed. Which ones are you experimenting with?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
